Faith-Based and Mission-Minded
- tom46739
- Apr 22, 2024
- 1 min read
Updated: Jan 11

What Is an Imprint?
In publishing, an imprint is a specialized division under a larger publishing house that focuses on a specific market, genre, or audience. Think of it like boutique brands within a major corporation. Each imprint has its own editorial vision, design standards, and marketing approach tailored to its unique readership. Random House has dozens of imprints; Penguin has its own collection. Each targets different readers with different needs.
Our UPWARD Imprint
We operate a dedicated imprint exclusively for mission-minded authors who understand that their calling deserves more than a vanity press treatment. Unlike general-interest publishers who dilute your message trying to appeal to everyone, our mission-driven imprint speaks directly to the unique needs of purpose-driven authors with organizational alignment, values-based impact, and the need for a book that reflects both your mission and the people you serve.
Why This Matters
Our mission-driven imprint means you're not competing for attention with titles that don't share your commitment to service and lasting change. Every aspect of our process, from developmental editing to cover design to distribution strategy, is built around one question: Does this book advance the mission you've dedicated your life to? With 30+ years in faith-based and mission-focused publishing, we've created an imprint where your book receives professional treatment that honors your calling, because your message deserves to reach every person who needs to hear it.
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