A SERIES OF CASE STUDIES

What Is an Imprint? In publishing, an imprint is a specialized division under a larger publishing house that focuses on a specific market, genre, or audience. Think of it like boutique brands within a major corporation. Each imprint has its own editorial vision, design standards, and marketing approach tailored to its unique readership. For example, Random House has dozens of imprints; Penguin has its own collection. So does Zondervan and HarperCollins. Each targets differen

What Is an Imprint? In publishing, an imprint is a specialized division under a larger publishing house that focuses on a specific market, genre, or audience. Think of it like boutique brands within a major corporation. Each imprint has its own editorial vision, design standards, and marketing approach tailored to its unique readership. Random House has dozens of imprints; Penguin has its own collection. Each targets different readers with different needs. Our UPWARD Imprint

What Is an Imprint? In publishing, an imprint is a specialized division under a larger publishing house that focuses on a specific market, genre, or audience. Think of it like boutique brands within a major corporation. Each imprint has its own editorial vision, design standards, and marketing approach tailored to its unique readership. Random House has dozens of imprints; Penguin has its own collection. Each targets different readers with different needs. Our FRONTLINE Impr

You teach, lead, and inspire others to grow.  As an educator, trainer, or keynote speaker, your voice has power—and your message deserves...

From zero to $1,000,000 in sales, in 18 months!

By Tom Freiling Your words can shape the future.  Whether you're crafting legislation, leading community initiatives, or driving national discourse, your voice holds influence. At the Freiling Agency, we help public policy professionals, civic leaders, and changemakers turn their vision into published works that inform, inspire, and mobilize. A well-written book is more than a personal achievement—it’s a platform for impact.  We help you clarify your message, document your ex