CEO's, Founders, and C-Suite Leaders

What Is an Imprint?

In publishing, an imprint is a specialized division under a larger publishing house that focuses on a specific market, genre, or audience. Think of it like boutique brands within a major corporation. Each imprint has its own editorial vision, design standards, and marketing approach tailored to its unique readership. For example, Random House has dozens of imprints; Penguin has its own collection. So does Zondervan and HarperCollins. Each targets different readers with different needs.

Our MERCHANT Imprint.

We operate a dedicated imprint, called MERCHANT, exclusively for CEOs, founders, and C-suite leaders who understand that their decades of experience deserve more than a vanity press treatment. Unlike general-interest publishers who dilute your message trying to appeal to everyone, our executive imprint speaks directly to the unique challenges of leadership authors—tight schedules, high standards, and the need for a book that reflects the caliber of your career, not just your budget.

Why This Matters

Our executive imprint means you're not competing for attention with cookbooks and self-help titles. Every aspect of our process—from developmental editing to cover design to distribution strategy—is built around one question: Does this book position you as the authority you've earned the right to be? With 30+ years of publishing expertise and Inc. 5000 recognition, we've created an imprint where your book receives the same professional treatment as titles from major New York houses, because your legacy deserves nothing less.